Valentino's Pre-Fall collection came as no surprise, being renowned as they are for intricate, feminine embroideries and feminine lines. We like how they've layered up different textures and sizes of floral prints this season, using darker tones that allow clashing patterns to sit alongside each other for a nostalgic look.
It's more unusual, however, to see designers like Paul Smith, Victoria Beckham and Jason Wu - all of whom are renowned for minimal, linear design - reach for decidedly pretty patterns this season. Vogue reports that Paul Smith even seems to have illustrated many of his designs from "his own photographic floral prints"!
So how are these various designers mixing the busy movement and maxed-out palettes of summer gardens with the minimal aesthetic that has held such a tight grip over fashion for the past few years? The answer seems to be in exploiting the contrast between old and new. Victoria Beckham has brought fresh, light, floral prints into play with modern stripes and clean, Japanese-inspired shapes, so that the prints themselves are offset by heavy structure.
Paul Smith knocks his florals back into muted colour pallets, and by situating them in a background of block colours and minimal lines his clean city-look is maintained. We also like Jason Wu's zinging neon-rimmed colour range, which gives potentially heavy relief work a contemporary reference point.
For our part, much as we appreciate the zen breathing space of minimalism, we've never been afraid to give flowers centre stage. We love the energy and movement they bring to the flat surfaces of a phone case, or the way a bold, statement floral tote can make a jeans-and-t-shirt day feel special.
Shop our floral collection here.
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