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Tovi Sorga Contactless Payment Wearables launch in Europe!

  • 2 min read

Bonjour, Olá, Sveiki, Ciao, Hej, Helló... Europe! 🇪🇺

We are delighted to share the news that our acclaimed luxury contactless payment wearables can now be used by shoppers in 32 countries across Europe! 

Tovi Sorga has teamed up with not one but two industry-leading payment partners to support this huge expansion. 

New Pre-Paid App - MuchBetter

Our new pre-paid partner is the multi award winning payments app, MuchBetter - an industry leading eWallet that lets users store, send and spend money securely. This enables all British and European customers to make instant one-tap payments wherever they see the contactless symbol. With MuchBetter, owners of Tovi Sorga’s new contactless range don’t even need to have their phone or card with them to make a payment.

“At MuchBetter, we are passionate innovators with a vision to create the world’s safest, most convenient, and unique contactless payment devices. It’s a privilege to work with Tovi Sorga’s beautiful new range,”

said MuchBetter co-founder and CEO, Israel Rosenthal of our new partnership.

“Contactless payments were already fast-becoming the default payment method across Europe, but the pandemic and subsequent contactless limit increases have really hastened this trend. Customers are demanding payment devices that combine functionality and convenience with striking design, and Tovi Sorga ticks all those boxes.”  

Everyone living in the United Kingdom, Switzerland or the 30 countries of the European Economic Area can link MuchBetter to their Tovi Sorga wearables for secure contactless shopping.

New Tokenised Wearables - Payment Ready

Tovi Sorga's partnership with leading provisioning platform, DIGISEQ, also enables customers who bank with a range of partner banks to link or ‘tokenise’ their Tovi Sorga devices directly to their bank card through an ultra-secure, Mastercard-certified process known as Tokenisation. 

CEO of DIGISEQ, Terrie Smith, said,

“We are absolutely delighted to partner with Tovi Sorga in enabling their range of accessories to be Payment Ready. They are making stylish products even more functional, innovative and convenient, and I am confident that this is something consumers will love. This is the future of fashion technology.”



New Contactless Key Ring and Bag Charm Collection

To celebrate the launch, we've created nine stunning new contactless payment key rings and bag charms. Chic and practical, the key rings come in a range of eye-catching shapes and prints, including a beautiful padded butterfly keyring, lucky four-leaf clovers, hearts and playful speech bubbles. The bag charms are completely adorable, and the range includes a vegan charm that’s been created using cactus leather. 

Shop with a butterfly key ring - Tovi Sorga women's leather accessories

Shop the new collection here.